Class Blog

Simplify. Automate. Connect. - A new look for the next chapter of Class.

By Class - 13 March 2020


On Friday, 13 March 2020, Class welcomed a new brand identity. 

As our recent acquisition of NowInfinity demonstrates, we are entering an exciting period of growth here at Class, and the launch of our new brand demonstrates the direction and momentum of our business.  

We have taken the best of Class’ heritage and moved it into the future with renewed energy and focus. As the first software provider to move SMSF Administration into the cloud, we continue to lead the way in accounting technology. We offer access to an extensive partner ecosystem, the highest quality feeds directly from the source, and the accuracy and reliability of our automation is second to none.  

Now, we’ll continue to deliver the best outcomes for our customers and their clients through our relentless pursuit of: 

Simplicity: Removing complexity and manual back office processes   

Automation: Providing automation that delivers efficiency at scale 

Connectivity: Being a trusted technology partner for accountants, administrators and advisers

Our new chapter has already started with the application of our new brand in the Class platform and a visual refresh of our public websiteThis is only just the beginning and we look forward to bringing you more exciting developments over the coming months. 

If you have any questions about the rebrand, please reach out to 

We will reimagine a simpler, more automated world for our customers and they'll love it.
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